They tell you to what extent you should try to improve your stories performance or repeat what works well with your audience. Instagram Insight merupakan salah satu fitur yang ditawarkan oleh Instagram untuk mendukung kepentingan bisnis. Because clicking the “heart” button takes little effort, likes aren’t as valued as other types of engagement (see below). These insights include growth (how many followers you've gained or lost), top locations of your followers, age range and times they're most active on Instagram. Impression numbers will (in most cases) be higher than the reach number, since people can view a post multiple times. When you click on âcontent interactionsâ youâll see the total number of interactions, as well as a +/â percentage that tells you your growth or loss compared to the previous time period. This is a great sign, as it indicates you are doing a good job activating your audience on a consistent basis. This section is pretty self-explanatory. The answer: Instagram Insights uses your smartphone date and time set. Other: Impressions under the “Other” category can come from a variety of sources, including post shares, saves, photo and video tags, mentions, and post notifications. Es una de las herramientas de la red social con más seguidores a nivel mundial y su poder está en que te permite hacer un seguimiento continuo de la interacción que arroja una cuenta o un perfil en Facebook. grundlegende Informationen über Alter und Geschlecht herausfinden, aber auch welche Beiträge am besten ankommen oder bei welchen Posts am meisten Kommentare hinterlassen wurden. Descubre los estudios y las investigaciones que pueden ayudarte a comprender el comportamiento de los consumidores, la … Instagram breaks down the source of impressions even further, as seen below: From Hashtags: This indicates that people discovered your content via hashtags. This information lets you track and measure your Instagram marketing efforts to help you consistently improve. Shares are another form of user approval. What is it? Content you shared: This section showcases the content you've posted and promoted across feed, stories and IGTV for the last 7 … Why is it important to you? From Profile: This number comes from the amount of times a user clicked on your post directly from your profile. A shareable post can be anything posted to Instagram, including your own, from a hilarious meme to a news update to a cute pair of boots that someone wants to share with their friend. If you are hoping to educate or inspire others through your content, high save numbers signal that your content is working and are an indication that similar content should be created and shared in the future. An easy way to think of âreachâ is the number of unique people who saw your posts. Grow Your Business with Instagram Analytics Increase your engagement, optimize your stories, drive traffic and more with Later's new Instagram Analytics. These insights include growth (how many followers you've gained or lost), top locations of your followers, age range and times they're most active on Instagram. Hereâs what all the different terms mean inside Instagram Insights... Instagram Insights are organized into the following categories and tabs: Weâll begin by unpacking the âOverviewâ section. Look for posts with a high impressions-to-reach ratio for an indicator of whatâs performing well. Look for the bar chart icon and select âInsightsâ. Conversely, if the engagement rate is on the higher end, followers are interested in the content that is being consistently shared. Underneath these data points, youâll see âtop postsâ, âtop storiesâ, and âtop IGTVâ videos based on reach. Here is everything you need to know about Instagram post analytics. The good news, however, is that anyone can get Instagram Insights, following these steps. Impressions are the number of times your content is displayed on Instagram, no matter if it was clicked or not. To check these insights, go to the Audience tab in Instagram Insights. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram. The next main section of Instagram Insights looks at your audience demographics. Commonly confused with reach, impressions are the total number of times your content could have been seen by the Instagram audience. What is it? Here’s what these Instagram insights mean: Profile Visits – The amount of users that have visited your Instagram profile. The number of unique accounts that saw a post, either in the home feed, Discover tab, hashtag or location search, or tagged posts. Like to see the engagement rate data right on every profile you visit on Instagram? Provided you have a business profile, which is very easy to get, you can get complete access to Instagram’s own insights. Crea una cuenta o inicia sesión en Instagram - Una forma sencilla, divertida y creativa de capturar, editar y compartir fotos, videos y mensajes con amigos y familiares. Let’s start in the horse’s mouth: Instagram’s native analytics tool. Obtén información sobre tu público de Facebook con la herramienta Audience Insights. You can choose to see your insights from the last 7 days or the last 30 days. Content You Shared: This section showcases the content you’ve posted and promoted across feed, … Facebook insights, funciona de mil maravillas para quienes trabajamos en el mundo digital, especialmente en el mundo de social media o de las redes sociales por una razón muy sencilla: nos ha facilitado la vida, quizá con más beneficios para los CM o community managers, (si no conoces el térm… In a perfect world, every single one of your followers would see every piece of content you post, however, thatâs not the case. © 2021 Socialyte, LLC110 Greene Street, Suite 600, New York, NY 10012Terms & Conditions • Privacy Policy. Reach is the best indicator of content performance, and a higher reach usually leads to higher engagement metrics. What is it? close to your follower number), that means a large percentage of the people who follow you are viewing your content directly on their home feeds. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing. In this article, weâre going to define each section of Instagram Insights, breaking it down into easy-to-understand terms to help you navigate your Instagram data reports and make better decisions about what content performs best. *Disclaimer: you will need an Instagram Business or Creator account to access full insights. The app icon is a camera inside a square that’s a gradient from yellow to purple. Get the Engagement rate Chrome Extension. Even though the influencer marketing industry has matured considerably over the last decade, it can still be helpful to go back to basics. Adding a few strategic hashtags increases your post’s visibility and searchability. Want to know how Tagger can help you find the perfect creators for your influencer marketing campaigns? Click on Posts, Stories, or IGTV to see your top-performing content rankedâ¦. Whether monitoring the success of your brand’s own Instagram account or that of an influencer program, understanding different insight numbers will help you create content that resonates and set informed KPIs. When a user shares content in this way, it reaches new audiences and allows for the content creator to gain potential followers, ultimately driving post impressions (more on that later). It’s free, easy to understand at a glance, and shows you how your content is performing right now. Download full Instagram analytics and Instagram Follower Stats report in PDF format for later in depth analysis Top Hashtags SocialStats comes with great features such as tracking engagement rates top Instagram hashtags, top mentions, find out your Instagram success rate and many other great features making it easy for you to increase your instagram followers. People insights: Daftar akun yang telah melihat foto atau video tertentu dalam stories Anda. Use this information to adjust and refine your content strategy to deliver the maximum ROI for your social media posting efforts. In this article, you’ll learn how to get Instagram Insights step-by-step. Not only does the user like the content, but they are sending it to friends for approval as well. Email – The number of times users have tapped on Email on your profile. Navigate to your profile, then tap on the three horizontal lines in the upper right corner (aka the âHamburgerâ menu). Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. If you tap on any of the blue bars, you will see the exact number of accounts you reached on any given day of the week. What is it? Open Instagram. New Instagram stories metrics. Akses Instagram Insight Anda. Get the Tanke Instagram Insights Chrome Extension ! Why Track KPIs on Instagram Stories? As you scroll down, youâll see different categories, charts, and numbers that reflect the data and results of your Instagram posting activity. Last but not least, your insights tab will show you âcontent you sharedâ. On the home screen, youâll just see your total followers, but if you click âsee allâ youâll get a comprehensive breakdown of your follower base. By ranking your content in this way, Instagram insights gives you an understanding of whatâs performing best for your profile. Note: Instagram Insights time zone is different than Facebook Insights time zone. In fact, out of 800 million active Instagram users, about 300 million are daily Stories users as … To access Instagram Insights, you need a business account. Users can bookmark content for future reference using the save button. Don’t forget your stickers. La herramienta interactiva Audience Insights te permite acceder a insights y tendencias de los consumidores sobre temas específicos. To put it simply, a piece of content must first be delivered to a feed (impressions), then a user has to interact with the platform to actually see the piece of content in their feed (reach). Facebook enabled us to launch our next-generation device successfully by helping us define our target market, and tell our story with useful tools like video and carousel ads. Then your data will be broken down into Post Interactions (Likes, Comments, Saves, Shares), Story Interactions (replies, polls, etc), and IGTV Video Interactions (likes, comments, shares). Instagram Insights. The number of comments a post receives is listed under the “thought bubble” icon. Recipes, tutorials, and inspirational posts are saved most often. Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. Now that you have better insight on the meanings behind different Instagram post analytics, you’ll be able to recognize what content performs well and how your channel is acquiring new followers.
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